Daniel DaCosta, Vice President of Operations at Modular Concepts

Daniel DaCosta is Vice President of Operations at Modular Concepts, a family-owned commercial cleaning company in Marlborough, Massachusetts. He joined in 2019 as an administrative assistant, became operations manager in 2023, and was named vice president in 2026. He studied business at UMass Amherst’s Isenberg School of Management.

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  • Since 2019With Modular Concepts
  • 50+Team members he works with on customer sites
  • Master’sIn Business Analytics, UMass Amherst
  • 2nd generationOf a family-owned company

Who Is Daniel DaCosta?

Daniel DaCosta is the son of Modular’s owner and CEO, Luiz Thomaz DaCosta. He grew up watching his father build the company, and he joined it full time in 2019. Today he runs Modular’s day-to-day operations from the office at 201 Boston Post Road West in Marlborough.

“I have seen a business come from nothing to something.”

Daniel DaCosta

Second generation, same promise

Modular is a family-owned company operating since 2008, and it still runs on the promise Luiz started with. Customers sign no long-term contract. Modular keeps them by doing the work well, and the average customer stays about eight years. Daniel’s job is to keep that promise true in every building, on every visit.

From Administrative Assistant to Vice President

Daniel learned the business from the ground up. Each new role added another part of the operation to his job.

  1. 2019 to 2023

    Administrative Assistant

    Daniel visited customers in person to ask how service was going and to catch concerns early. He kept the expense and sales records for more than 90 customers and ran payroll. He also organized the supply room, so crews had the tools and products they needed.

  2. 2023 to today

    Operations Manager

    As operations manager, Daniel works with more than 50 team members on customer sites across central Massachusetts. He works right alongside the crews to make sure every customer is satisfied with the service.

  3. April 2026

    Vice President of Operations

    In April 2026 Daniel was named vice president. He now oversees operations, accounting, and service for current customers, while keeping his operations manager role.

What Does Daniel Do as Vice President of Operations?

Daniel makes sure the work Modular promises is the work that gets done. He coordinates crews, keeps supplies and equipment moving, handles accounting, and is the main contact for current customers with an operations question.

Hands-on operations across MA, CT, and RI

Operations at Modular means site visits, crew check-ins, and fast answers when a customer calls. Modular uses a mix of employees and subcontractors, all managed directly by Modular, and everyone on site is background-checked and fully insured.

Data behind the decisions

Daniel brings his business analytics training to the job. When Modular reviewed which industries it serves most, Daniel answered from the company’s own invoicing records. Banks and schools ranked near the top, and Modular’s industry focus changed to match.

The services his team delivers

Education at UMass Amherst’s Isenberg School of Management

Daniel studied business while he worked at Modular. He started at Worcester State University in 2019. In 2020 he transferred to the Isenberg School of Management at UMass Amherst, where he earned a Bachelor of Business Administration. He then completed a Master of Science in Business Analytics there in 2025.

Leadership outside the classroom

A gifted musician, Daniel served as president of the UMass Gospel Choir at UMass Amherst. Leading a choir and leading a cleaning crew have more in common than you might think. Both depend on showing up, and on everyone doing their part on time.

Daniel DaCosta in the Marlborough Community

Service runs in the DaCosta family. Daniel and his father have served meals together at Our Father’s Table, a Marlborough nonprofit that feeds neighbors in need.

Through Modular, the family also supports the nonprofits the company serves and other local causes. That includes Wayside Youth & Family Support Network, the Community Foundation for MetroWest, and the Crossroads Continuum 5K in Marlborough. Read more in our community promise release.

Frequently Asked Questions About Daniel DaCosta

Who is the Vice President of Operations at Modular Concepts?

Daniel DaCosta is Vice President of Operations at Modular Concepts. He has worked at the company since 2019 and was named vice president in 2026.

Is Modular Concepts a family-owned company?

Yes. Modular is a family-owned company operating since 2008. Owner and CEO Luiz Thomaz DaCosta leads the company, and his son Daniel DaCosta runs operations.

Where did Daniel DaCosta go to school?

Daniel earned a Bachelor of Business Administration and a Master of Science in Business Analytics from the Isenberg School of Management at UMass Amherst. He began his studies at Worcester State University.

How do current customers reach Modular's operations team?

Call (508) 658-0303 during business hours or email modular@cleanwith.us, and the operations team will follow up.

What area does Modular's operations team cover?

Modular Concepts serves businesses across Massachusetts, Connecticut, and Rhode Island from its headquarters at 201 Boston Post Road West in Marlborough, MA.

Where Modular Concepts Serves

Daniel’s operations team supports customers across Massachusetts, Connecticut, and Rhode Island from the Marlborough office. Stop by during business hours, or reach the team any of these ways.

Address201 Boston Post Road West, Suite 204, Marlborough, MA 01752
HoursMon to Fri: 6:00 AM to 9:00 PM
Sat: 8:00 AM to 12:00 PM
Sun: closed

Questions about your service, or ready for a quote?

Current customers can call the office for operations questions. New customers can schedule a free walkthrough, with no long-term contract.

Meet Luiz Thomaz DaCosta, Owner and CEO.

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