Our owner takes the stage at ISSA Show North America, November 16 to 19 at Mandalay Bay, with a free Expo Pass code for facility teams across MA, CT & RI.
Quick Answer: Luiz DaCosta, owner of Modular Concepts, is speaking at ISSA Show North America 2026 at Mandalay Bay in Las Vegas. Education sessions run November 16 to 19, 2026, and the exhibit floor is open November 17 to 19. His speaker code ISSASPK014 gives you a free Expo Pass or 10% off an All-Access Pass when you register at issashow.com.
Luiz DaCosta, owner of Modular Concepts, is speaking at ISSA Show 2026. ISSA Show North America runs at the Mandalay Bay Convention Center in Las Vegas, with education sessions November 16 to 19, 2026 and the exhibit floor open November 17 to 19. Anyone registering can use our speaker code, ISSASPK014, for a free Expo Pass or 10 percent off an All-Access Pass at issashow.com.
For a family-owned commercial cleaning company that has been operating out of Marlborough since 2008, this is a good week. ISSA is the worldwide cleaning industry association, and its North American show brings cleaning professionals, facility managers, and building service contractors together for four days of education and networking. We are proud that the owner of a MetroWest company with a team of about 100 professionals will be one of the people doing the talking.
This post covers what we know so far, why Luiz is speaking, what facility managers and building owners in Massachusetts, Connecticut, and Rhode Island can get out of the show, and exactly how to use the promo code. It also covers how to find Luiz in Las Vegas. Hint: look for the person quietly studying the convention center’s floor finish.
1. The Announcement in Brief
Here are the confirmed facts. ISSA Show North America 2026 takes place at the Mandalay Bay Convention Center in Las Vegas. The education program runs Monday, November 16 through Thursday, November 19, 2026. The exhibit hall is open November 17 through 19. Luiz DaCosta, owner of Modular Concepts LLC, is on the speaker roster.
We are keeping this announcement simple on purpose. The details of Luiz’s session, including the title and the time slot, are not something we will guess at in print. When it comes to a speaking slot, we would rather say less and be right. For the full education schedule, check the ISSA Show website as the show approaches.
What we can say with confidence is who is going. Luiz runs Modular the way he always has: close to the work, close to the customers, and personally involved in quality control. He visits client sites himself, even with a team of about 100 professionals, and that habit is a big part of what he brings to Las Vegas.
If you are a facility manager, property manager, or business owner who has never been to a cleaning industry trade show, this is a reasonable year to try one. You will have a familiar face from MetroWest on the program, and a code that makes the expo floor free.
2. What ISSA Is, and Why Its Stage Matters
ISSA describes itself as the worldwide cleaning industry association. It has more than 11,000 members, including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners, and associated service members. It is headquartered in Rosemont, Illinois, with regional offices in Milan, Toronto, Sydney, Seoul, and Shanghai.
Its stated mission is to change the way the world views cleaning, by giving members the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line. We like that framing because it matches what our customers already know. A well-cleaned building is not a cost center that happens to smell nice. It affects the people who work there and the budget that runs it.
Modular Concepts is an ISSA member in good standing, and we are also a member of BSCAI, the Building Service Contractors Association International. Those memberships matter to us for a plain reason. They connect a regional operator to the standards, training, and peers of the wider industry, so our crews are trained against industry standards rather than a playbook invented in isolation.
ISSA Show North America is produced in partnership with the association. In other words, it is the industry talking to itself at scale, and this year a Marlborough company gets a turn at the microphone.
3. Not Luiz’s First Conversation With ISSA
If you want a preview of how Luiz talks about the business, there is already a good one on the record. He was a guest on Hard Refresh, an ISSA podcast, in an episode titled “The Power of Organic Growth.” The conversation was recorded at ISSA headquarters and runs about 21 minutes. Anyone who has asked Luiz a quick question about floor finish knows that 21 minutes is the abridged version.
In the episode, Luiz explains how Modular grows through referrals and reviews from customers it already serves, rather than through cold calls. He also explains why he chooses customers who can actually see the value of the service. In his words:
“If your differential is not perceived, it has no value. No one’s going to pay for that. So what’s my differential? It’s commitment. It’s being there.”
It is the same idea behind our tagline, Commitment at your service. You can watch the full interview on our Hard Refresh podcast page, along with a short summary of what he covers.
The podcast also gives a fair hint at the tone you can expect from Luiz in Las Vegas. He is direct, he is practical, and he does not pretend that one company’s approach is the answer for everyone. That last point deserves its own section.
4. What a Family-Owned MetroWest Company Brings to the Stage
Large national companies have plenty to teach at an industry show. A regional company brings something different: the view from inside the buildings, where a missed restroom check or a dull lobby floor is noticed by the customer the next morning.
Modular Concepts is a family-owned company operating since 2008, based at 201 Boston Post Road West in Marlborough. Our team of about 100 professionals cleans offices, medical facilities, schools, warehouses, industrial sites, and nonprofits across Massachusetts, Connecticut, and Rhode Island. We do it without long-term contracts, which means every customer decides each month whether we have earned the next one.
Luiz put the growth side of that simply in our October 2026 community promise announcement:
“We grow one commitment at a time. We earned the next building by taking care of the last one.”
That is the perspective he carries into a room full of contractors, distributors, and facility professionals. It is not a theory about the cleaning business. It is how a family-owned MetroWest company has actually run, building by building, for well over a decade. Our tagline is “Commitment at your service,” and a speaking slot at ISSA Show is one more place to back it up.
5. Why Speak at All? The Honest Answer
This is the part most announcement posts skip. Is a speaking slot at a national trade show good for our reputation? Of course it is. We are not going to pretend that a company publishing a blog about its owner’s talk has no interest in being seen. That would be a strange claim to make in a post that is literally about being seen.
But reputation is not the whole story. An industry learns from operators who are willing to share what works and what does not. Modular’s no-contract, relationship-based model is different from the multi-year agreements many cleaning companies use, and plenty of strong companies run on those agreements for good reasons. Luiz said it plainly on the Hard Refresh podcast:
“It’s not the best way. It’s not the only way. It’s just my way.”
That is the honest frame for anything Modular shares from a stage. Long-term contracts make sense for some buildings, especially large portfolios that need fixed budgets years out. Our model makes sense for customers who want flexibility and a vendor that has to keep earning the work. Both can be right. The value of a talk like this is that other operators get to see a working alternative and decide for themselves.
There is also a quieter benefit for our customers. An owner who spends time comparing notes with the rest of the industry comes home with better questions about his own operation.
6. What Facility Managers Can Get From ISSA Show North America
ISSA Show is not only for cleaning companies. According to the show’s October 2026 announcement, it brings together cleaning industry professionals, facility managers, and building service contractors for four days of education and networking. If you are responsible for a building, there is real value on the program.
The 2026 show will feature more than 500 exhibitors and over 100 education sessions, workshops, panels, training and certification courses. The education tracks are Business Growth, Cleaning Insights, Distributor, ISSA VEO, ESG and Sustainability, Facility Operations and Maintenance, Leadership, Career and Talent Development, Marketing Strategies, Residential, Technology and Innovation, and Workshops.
Sessions worth a facility manager’s time
The Facility Operations and Maintenance track is the obvious starting point. The show’s Solutions Theater lists a session called “Mastering Quality Standards Across Diverse Facility Types,” which speaks directly to anyone managing a mix of offices, clinical space, and common areas. The Sustainability and ESG Hub lists “Demystifying Eco-Labels: Understanding Certifications, Claims, and What They Really Mean,” which is useful if you are sorting through green cleaning claims from vendors.
How to get the most out of the expo floor
Bring a short list of the problems you actually have, such as floors that never look finished, restrooms that fall behind by mid-afternoon, or supplies that run out. Then ask exhibitors how their products address those specific problems. You will learn more in an hour of targeted questions than in a day of collecting brochures.
7. The Robotics and Autonomous Cleaning Experience
The newest feature this year is the Robotics and Autonomous Cleaning Experience, a specialty area debuting at ISSA Show North America 2026. According to the show’s announcement, it will include more than 40 robotics and autonomous floor cleaning companies, including Kärcher, Nilfisk, and Tennant Company.
The experience has three parts. Two live demonstration zones show autonomous robots working in real-world facility scenarios. Expert-led panels and seminars cover implementation strategies, safety compliance, and return on investment. An innovation showcase puts attendees in direct contact with technology leaders and newer solution providers.
Our floor machines have asked us to skip this section. We are covering it anyway, because robotics is the headline new feature at this year’s show and deserves straight information rather than hype or fear.
Our practical advice is the same as for any piece of equipment. Watch the demonstration in a setting that looks like your building, not just an empty aisle. Ask what the machine does when it meets a doorway threshold, a cluttered corner, or a floor that changes from carpet to tile. Ask who handles the edges and detail work it cannot reach, and what that person’s job looks like. Ask how the data it produces gets reported and who reads it.
The two live demo zones are the place to ask those questions in person, which costs a lot less than finding the answers after a purchase order.
8. More Reasons to Walk the Show Floor
The show has plenty beyond the education sessions and the robots. The Global Collegiate Sales Competition returns for its second year, with 60 sales students from 15 universities competing through speed selling challenges and role-play scenarios built around real products and services. If you hire for any customer-facing role, watching the next generation of salespeople work is time well spent.
The 36th Annual Housekeeping Olympics is also on the schedule. We have no plans to enter. Our crews would do fine. The rest of us would lose points for stopping to inspect every baseboard along the course.
The show also lists the Emerging Leaders Network Award Ceremony, the Emerging Leaders Network Happy Hour, and an Innovation Program with a product showcase. Beyond the expo hall, there are dedicated networking events and receptions, and ISSA offers an event platform for planning connections and education before you arrive.
For a facility manager in Massachusetts, Connecticut, or Rhode Island, the value of all this is perspective. You will see what peers in other regions are doing, which suppliers are worth a follow-up call, and which ideas are ready for a real building. Then you can bring the useful parts home to MetroWest, Hartford, or Providence and leave the rest in the hall.
9. How to Use the Speaker Promo Code ISSASPK014
As a speaker, Luiz received a promo code to share. Code ISSASPK014 gives you a free Expo Pass or 10 percent off an All-Access Pass. Here is how to use it.
- Go to issashow.com and open the registration page.
- Choose the pass that fits your plans. Remember that the exhibit hall is open November 17 to 19, while the education program runs November 16 to 19.
- Enter promo code ISSASPK014 during checkout.
- Confirm that the discount applied before you pay: the Expo Pass should show as free, and an All-Access Pass should show 10 percent off.
Which pass is right for you? If your main goal is the exhibit hall, seeing equipment, and talking to suppliers, start with the free Expo Pass. If you want the education program, look at the All-Access Pass, where the code still saves you 10 percent. Check the registration page for exactly what each pass includes, since that is ISSA’s call, not ours.
Feel free to share the code with colleagues, your building engineer, or the person on your team who always asks for the newest equipment. The more facility people in the room, the better the conversations get. One small request: if the code saves you some money, consider spending a little of the savings on a coffee for the person who told you about it.
10. The Bottom Line
Luiz DaCosta is speaking at ISSA Show North America 2026 at Mandalay Bay in Las Vegas, and we would love to see familiar faces there. Use code ISSASPK014 for a free Expo Pass or 10 percent off an All-Access Pass, and if you plan to attend, let us know. Call (508) 658-0303 or email modular@cleanwith.us and we will help you connect with Luiz during the show.
If you operate a commercial facility in Massachusetts, Connecticut, or Rhode Island and you want a cleaning partner who shows up the same way at home as on a national stage, Modular Concepts can help. We are members of ISSA and BSCAI, we work without long-term contracts, and our owner visits client sites personally because that is how good work gets done. Learn more about our commercial cleaning services.
Reach us at (508) 658-0303 for a no-obligation walkthrough and quote. We will tell you honestly what your facility needs, what it should cost, and how we would build the plan.
Frequently Asked Questions
When is ISSA Show North America 2026?
ISSA Show North America 2026 runs November 16 to 19, 2026. The education program covers all four days, November 16 through 19, and the exhibit hall is open November 17 through 19.
Where is ISSA Show 2026 held?
The show is held at the Mandalay Bay Convention Center in Las Vegas, Nevada.
Is there a promo code for a free ISSA Show Expo Pass?
Yes. Speaker code ISSASPK014, shared by Modular Concepts owner Luiz DaCosta, gives a free Expo Pass or 10 percent off an All-Access Pass. Enter it during registration at issashow.com.
Who attends ISSA Show North America?
According to the show’s 2026 announcement, it brings together cleaning industry professionals, facility managers, and building service contractors, with more than 500 exhibitors and over 100 education sessions, workshops, panels, training and certification courses.
What is new at ISSA Show 2026?
The Robotics and Autonomous Cleaning Experience debuts in 2026, with more than 40 robotics and autonomous floor cleaning companies and two live demonstration zones. The Global Collegiate Sales Competition also returns for its second year.
Sources
ISSA Show North America, official site (dates, venue, registration): issashow.com, accessed October 7, 2026.
Informa Markets Infrastructure and Construction, “The Future of Clean: ISSA Show North America to Bring Next-Gen Innovation to Las Vegas,” GlobeNewswire, October 6, 2026 (exhibitors, education tracks, Solutions Theater and Sustainability Hub sessions, Robotics and Autonomous Cleaning Experience, Global Collegiate Sales Competition, Housekeeping Olympics, About ISSA): globenewswire.com.
ISSA speaker communication to Luiz DaCosta, October 5, 2026 (speaker status, show dates, speaker promo code ISSASPK014).
ISSA Media, “The Power of Organic Growth,” Hard Refresh, an ISSA Podcast, Episode 16: youtu.be/d9MXSRnnhr8.
Modular Concepts, “The Cleaning Company That Gives It Back: Marlborough’s Modular Concepts Pairs Growth With a Community Promise,” PR Newswire, October 6, 2026: prnewswire.com.
Modular Concepts LLC company background, service area, and memberships: modularcleaningconcepts.com.
